Advertisements: The Portrayal of Women
Throughout the course of Gender studies we have talked a lot about advertisements and their depiction of women in popular culture. In today’s day in age, people, especially women, are seeing more ads then ever before. Every time the television is turned on, a magazine is opened, or even a billboard is seen on the side of the road we are bombarded with advertisements. It is almost impossible not to see them, as they are literally everywhere. Many of these advertisements are depicting the women in them as both beautiful and sexual beings. These ads are made to sell the products and services being advertised using sex and beautiful women. However, the reality is that all or almost all of the women in our society look nothing like the women in these advertisements. Therefore when we see these ads day after day of beautiful people we think that we should look just like them. Our perspectives of beauty have been changed to believe that if we do not look like the fake, photo shopped images that are being forced upon us then we are not pretty enough or skinny enough and we must strive to do better in a failed attempt to look like the images. People are not being educated enough on this issue to realize exactly just how enhanced the advertisements are. The designers of certain advertisements have admitted that some of the images are not even one woman. They have taken the best features of many women and created one person. As well celebrities depicted as super skinny in magazines have also come out and said that in reality they look nothing like their picture in the magazine. The magazine photo was photo shopped to make them look significantly skinnier and have larger breasts. Some of the ads we see are also next to impossible in the composition of the woman’s body. These are images, again, have been enhanced so that the hips are wider the waist, legs, and arms are smaller and the breasts are larger. It is unfair for the public to be overwhelmed with such images when they are not only unreal and extremely photo shopped, but also impossible to replicate in reality. The problem with such advertisements is that young girls who are seeing them do not know any better and believe that they must look like this in order to be pretty, happy, and skinny. They feel that without the perfect body they will never be good enough. Since advertisements are giving us images of what society depicts as the perfect body then girls have something that they want to strive to be like. In my opinion without such images and advertisements society would not have nearly as many problems with eating disorders and depression among teenagers. It is images such as these that create an image in a girls mind that they must look like and they will do anything in order to look as close to perfect as they can, even if it comes at the cost of starving themselves. In conclusion, advertisements showing what societies idea of a perfect women is, is not only depicting women as beautiful and sexual beings it is also creating unneeded problems in the lives of the people who see such advertisements.